One relatively huge Airline company recently replied to say that they were unable to sponsor a ticket for Will Travel For Love, citing the rising oil prices (to US$142.00 per barrel at the time of reply), the H1N1 impact on global travel impacting their business, as well as the effects of the Financial meltdown on the company which resulted in drastic cuts to their marketing budget where no new marketing initiatives or sponsorship could be supported if they were not previously budgeted for.
Considering the Airline comes from the same place where Oil and the mega rich can be found, it must have been serious for them to make such a statement.
Let's think about this for a moment:
Assuming the rest of the industry reacts the same way as this airline does - to cut back on new marketing initiatives and budget. Wouldn't there be a creation of a perfect landscape for ONE company to take the initiative in seizing this opportunity to reach out to potential consumers without having to compete with other industry players by having to shout the loudest in the cluttered, noisy, advertising saturated space. Let's face it, Cost of Full Page Color Print Ad in the Straits Times (in good times or bad) vs Cost of One One Air Ticket. That One Air Ticket would generate more goodwill, warm fuzzy feelings than any full page color ad could - at a cheaper price too.
It would be a huge mistake as well for industry players to readily subscribe to the belief that because the overall outlook isn't good and less people are traveling, they have to just accept it as an unchallenged fact and accept their fate. From what we see, it's almost like a case of trying to be on the "right side" even if it means going down. You know, at the very least, if they keep insisting that it's ALL these factors to blame and there's nothing one can do about it, when they unfortunately go down, they can always point the finger outwards to the various factors and say, it's all because of the oil prices, h1n1 and financial meltdown.
In any case, Will Travel For Love happens in June 2010. That's in the near future. Unless Air Travel gets replaced within one year......by teleportation!
Considering the Airline comes from the same place where Oil and the mega rich can be found, it must have been serious for them to make such a statement.
Let's think about this for a moment:
Assuming the rest of the industry reacts the same way as this airline does - to cut back on new marketing initiatives and budget. Wouldn't there be a creation of a perfect landscape for ONE company to take the initiative in seizing this opportunity to reach out to potential consumers without having to compete with other industry players by having to shout the loudest in the cluttered, noisy, advertising saturated space. Let's face it, Cost of Full Page Color Print Ad in the Straits Times (in good times or bad) vs Cost of One One Air Ticket. That One Air Ticket would generate more goodwill, warm fuzzy feelings than any full page color ad could - at a cheaper price too.
It would be a huge mistake as well for industry players to readily subscribe to the belief that because the overall outlook isn't good and less people are traveling, they have to just accept it as an unchallenged fact and accept their fate. From what we see, it's almost like a case of trying to be on the "right side" even if it means going down. You know, at the very least, if they keep insisting that it's ALL these factors to blame and there's nothing one can do about it, when they unfortunately go down, they can always point the finger outwards to the various factors and say, it's all because of the oil prices, h1n1 and financial meltdown.
In any case, Will Travel For Love happens in June 2010. That's in the near future. Unless Air Travel gets replaced within one year......by teleportation!
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